Jonquil: giving away music
About to embark on a tour of the United Kingdom, Jonquil wanted some way to publicise it and to let people know what they sound like. They decided that to do this they should give away an mp3 file of one of their songs.
They ran their Kjex campaign for the two months leading up to and including their tour, and in that time hundreds of fans signed up to receive the free track.
Now they have a mailing list of fans they can contact before their next tour and publicise their upcoming releases to.